Recommended Reading

There is a plethora of reading material available on the subject of influence.  Here are some of the books we have found useful.

How to Win Friends and Influence People - Dale Carnegie

ISBN: 978-0-09-190681-8

One of the first, originally published in 1937.  The principles remain relevant, and the latest version has been updated to include stories and case studies more appropriate to today’s reader. 

Influence, The Psychology of Persuasion - Robert Cialdini

ISBN: 978-0-06-124189-5

Cialdini is a leading expert in the field of influence and persuasion.  This book explains why people say ‘yes’, and explores what motivates people to change behaviour.

YES! 50 Secrets from the Science of Persuasion - Goldstein, Martin and Cialdini

ISBN: 978-184668-016-8

We like the principle of effecting small changes to make a difference, and this book offers 50.

Current Writing on Influence

You can find current articles about influence on this site.